שירלי אלטון

FESTIVAL BRANDING

Visual Language & Branding Course, second-year studies in HIT.

Branding for Festima, an cultural Festival that celebrates traditional African masks.

In this project i chose to rebrand Festima, a cultural festival that celebrates traditional

African masks. My approach was to rebrand it towards children from the ages of 4-8.

The main concept is to show the importance of exposing children to different cultures

from a young age.

Creating Characters from traditional African masks

Coloring Kit

- Pastels

- Coloring Book