FESTIVAL BRANDING
Visual Language & Branding Course, second-year studies in HIT.
Branding for Festima, an cultural Festival that celebrates traditional African masks.
In this project i chose to rebrand Festima, a cultural festival that celebrates traditional
African masks. My approach was to rebrand it towards children from the ages of 4-8.
The main concept is to show the importance of exposing children to different cultures
from a young age.
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/38de7f5d-20e9-45b3-9c76-2929091c4538_rw_1920.png?h=e3c357a2afc7ccda6dd94a6d2d81a12f)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/92e6de6f-47e4-41d8-91f3-4c94651cba24_rw_3840.jpg?h=43c49b38db6b3dcd8501357f5e4a4fab)
Creating Characters from traditional African masks
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/6a0a7dca-9bbc-4af7-82c0-85180e08ae73_rw_3840.png?h=c8112ed88d00fb8326918245a2b284d9)
Coloring Kit
- Pastels
- Coloring Book
![Kit-front](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/58a54e33-f36f-40fb-a3ea-490bc3ba6c50_rw_1920.png?h=246d48ea978799e230f8f5f20859be8c)
Kit-front
![Kit-back](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/4021f76a-3958-43fa-ace9-794feeb70ee2_rw_1920.png?h=9fa91d63d58e759e7618d1261b228e5b)
Kit-back
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/f711fb5c-755b-479c-a587-b9dcb8a53e4d_rw_1920.jpg?h=3dc97ff7546c8dc4601e8767afa24851)