Be Pharm
Digital Illustration & Branding course, third-year studies in HIT.
In this project, i illustrated a mascot and empty states for "Be Pharm",
an alternative pharmacy brand. My Target Audience is children from the
ages 4-8 and i chose to illustrate a Koala mascot named "Koli" becase
of the use of the natural eucalyptus tree extract in the brand's remedies.
Nice to meet you, my name is Koli !
First character design sketches
Empty States
When i illustrated the Empty states, i focused on
diffrent situations that could happen to little children
in my target audience.
Empty States sketches
