Be Pharm
Digital Illustration & Branding course, third-year studies in HIT.
In this project, i illustrated a mascot and empty states for "Be Pharm",
an alternative pharmacy brand. My Target Audience is children from the
ages 4-8 and i chose to illustrate a Koala mascot named "Koli" becase
of the use of the natural eucalyptus tree extract in the brand's remedies.
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/76f8ae5b-5319-43eb-b0d5-1c5239485d38_rw_600.png?h=d52776c0aa71f6eb8ed9da05293a135f)
Nice to meet you, my name is Koli !
First character design sketches
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/b77c9172-3a1b-434d-850c-298e1167706b_rw_1920.jpg?h=70bf771586915f2d7a772718d67e232d)
Empty States
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/e2d08b43-40d2-4727-ad5d-91112188cbac_rw_600.gif?h=ddd093d2010004f13129917064ede7a4)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/92d8c1fe-887c-499e-aff2-efb5339dbed5_rw_600.gif?h=7beb22504bee7b61eefd8370f7d8c5a9)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/9d7d7ea7-1662-4dd2-8b6a-c4f9ca156bcc_rw_600.gif?h=5f87cdffa95a68b8196925aece3b05b0)
When i illustrated the Empty states, i focused on
diffrent situations that could happen to little children
in my target audience.
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/2227b1a0-047d-42aa-bed9-24253ef83898_rw_600.gif?h=84f06cd484bc380f957a4db7536e1d36)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/336d818a-3c86-44e7-9daa-6de86852fc6f_rw_1200.gif?h=942eae9642e684ed4370e038ba6a6399)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/66607bc5-8898-4fcd-981e-b6a603109b91_rw_1200.gif?h=ad5d4f197775765d5d7aa9afd327a19e)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/d07949f4-dcbc-41b0-afca-3ee2e380de21_rw_1920.gif?h=f609862762343e021f3d97d88088fd14)
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/31cf56d8-a928-4771-9fe6-d3fd76feb308_rw_1200.gif?h=46f9a60dc871025901ea9a2acbe6dbad)
Empty States sketches
![](https://cdn.myportfolio.com/d346414c-0977-4098-a0a1-1df25e5bc82e/ee2e6610-3e94-40f3-b2e0-3130fc5158a6_rw_1920.jpg?h=0ab9190ec7c64f7806b83a6dcad40383)